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Sep 30, 2010

Virtual Goods Expected to Grow by 40 Percent Next Year, Study Says

By MIGUEL HELFT

The booming business in virtual goods — paying real money for things that don’t really exist — is expected to continue booming.

That’s good news for the likes of Zynga and Playfish, and of course, Facebook.

The Inside Network, a research firm that tracks social media trends, said Tuesday that the market for virtual goods in the United States is expected to grow to $2.1 billion in 2011, up from $1.6 billion in 2010. The figures are estimates based on new research conducted by the company, and put the virtual goods market on a path to double in just two years.

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