
It's a Global Library
We started with an audience that was 95% from the United States. Although the USA audience continues to grow, the international audience has already become 40% of our visits. Since the USA phone use is less than 10% of the world usage, we expect the international share to continue it's explosive growth. In most countries, the phone is the only means to access the Internet.
We've diversified our coverage to better serve the interests of users from around the world.
- Academic subjects, such as the sciences, have a global commonality.
- Lifestyle issues vary by continent, country, and region. Our collection of 50 apps and 25,000 recipes barely covers the food tastes from around the world.
- The USA is passionate about football and baseball. South Americans and Europeans are equally excited by the original football competitions. Northern countries like Canada, Finland, Sweden, and Russia can't live without ice hockey.
Thus, our gallery has expanded dramatically.
How to Categorize Thousands of Apps
Our focus to serve the global community expands beyond the ability of our gallery to showcase every app. Too many apps per category would lead to overwhelming confusion.
Our gallery highlights new and interesting apps of seasonal interest. The right flow selector
has become a contextually sensitive gallery to discover more apps on similar subjects. You should not depend on our gallery to track your favorite apps. The gallery is a means to discover new apps.

Your downloads and bookmarks create your personal gallery on your phone. Features such as the grouping of icons on the Apple iPhone OS4, or the organization of icon pages on the Palm phones allow you to personalize the collection.
When you see an app you like, remember to bookmark that coffee-table app. Will your phone become your new, coffee-table?

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