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Jan 24, 2011

Mobile User Demographics

6 ways iPhone and Android users differ

What smartphone click rates tell use about the people who own them

Source: AdMob

Android users are mostly guys. iPod touch owners are overwhelmingly young. And people who carry iPhones are way more likely to lust after an iPad.

Those are a few of differences that emerged from a opt-insurvey of 963 smartphone and iPod touch owners conducted in February by AdMob, the mobile advertising company that Google snapped up in November for $750 million.

In a report issued Thursday morning, AdMob highlights six differences between owners of devices running Apple's (AAPL) iPhone OS, Google's (GOOG) Android OS and Palm's (PALM) WebOS, each nicely illustrated with a color-coded bar chart. See below.

1. Guys and Droids. Maybe it's the appeal of open source; maybe it was the whiff of homophobia in those Motorola Droid ads. For whatever reason, 73% of Android users are male, compared with 58% of webOS users, 57% of iPhone users and 54% iPod touch users.

Source: AdMob

2. Kids with iPods. The iPod touch is a hit with the student crowd, which make sense given that Apple hands them out for free with the purchase of a Mac in its back-to-school promos. Based on the survey, 78% of iPod touch users are younger than 25, compared with 25% of iPhone users and 24% of Android and webOS users.

Source: AdMob

3. Bring on the apps. iPod touch users love their applications -- especially the free ones. They download an average of 12 apps a month, 37% more apps than iPhone and Android users. They also spend a lot more time using them: 100 minutes a day, 25% more time than iPhone and Android users.

Source: AdMob

4. Paying the piper. When it comes to paid apps, iPhone users lead the pack. Half of them buy at least one paid app a month, compared with 21% of Android users, 24% of webOS users and 35% of iPod touch users.

Source: AdMob

5. Happy campers. Smartphone owners tend to favor their own brand, but some favor it more than others. 91% of iPhone users and 88% of iPod touch users would recommend their device, compared with 84% of Android users and 69% of webOS users. webOS users are nearly three and a half times more likely to not recommend their device than iPhone OS users.

Source: AdMob

6. Kindle vs. iPad. Steve Jobs may have been on to something when suggested last month that there was a ready market for the iPad in the 75 million people who already own iPhones or iPod touches. In the AdMob survey, 16% of iPhone users said they intend to purchase an iPad, compared with 11% of webOS users and only 6% of Android users. Nearly as many Android owners favored -- or perhaps they already owned -- Amazon's (AMZN) Kindle.

Source: AdMob

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