Keys-by-TEARN mobile platform
Diary of a passionate, tech Dad
from TEARN i.e. teach to learn

Feb 6, 2011

Google Opens Android Market to Web Users

On February 3rd, Google opened its Android Market to web users. The impact for our Keys mobile platform has been unique and beyond all expectations.

Android Market from Phones

Prior to the third, the estimated 70 million Android phone users worldwide can only discover and download apps from their phone. This process is slow and limited, hindering discovery of apps buried on pages 2 through 100 of a category.

Further, mobile operators like Verizon, AT&T, Sprint, and T-Mobile have packed the phones with pre-loaded apps - making it difficult for users to find the Android Market icon on their crowded phone.

Third-party websites have tried to provide discovery and purchase services for users from their PC. However, these companies lack the marketing needed to draw significant interest. Thus, we've seen little referrals from those websites.

Android Market from Computers

Google opened the market for users to access from computers via a website. A PC can download a page of apps and their icons in fractional seconds. Phones require 4 to 10 seconds per page. By creating a website for apps, users can use faster computers and faster networks to browse and search for apps. The web market sends the requested downloads directly to the phone. The impact has been dramatic and instantaneous.

Our Android traffic is up 300% to 400% - and still rising.

Featured apps that are already on page one are unlikely to notice any change. Also, developers with apps buried on page 200 are unlikely to notice any difference.

Our Keys apps are typically tops among dozens of mainstream subjects. However, these subjects can be easily buried by cute titles such as Angry Birds, Tap Tap Revenge, and other apps.

Now that it's easier and faster for users to find top apps on pages 2 to 100, we have been one of the main beneficiaries. Thank you for searching and downloading our apps.

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