Keys-by-TEARN mobile platform
Diary of a passionate, tech Dad
from TEARN i.e. teach to learn

May 20, 2011

World Distribution for Keys by TEARN

The mobile web is global.

Although the United States leads smartphone adoption, mobile use by Americans make up less than 4% of the global total.

A year ago, North America was 90% of our users. We've expanded our coverage to entertain international users with special sections for Asia and the UK. Our coverage of sports has been global - the use of European football and racing apps has overwhelmed the interest in American sports. We've also experimented with apps in various languages.

This week, USA traffic has grown dramatically, but North America is less than 38% of the unique visitors.

In another year, we expect that the North American share to drop below 20% - even while the absolute number of USA users will continue to grow.


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