Get the Bugs Out
Here is our advice to our partners.
First, eliminate the hundreds of small bugs that prevent a positive user experience. Kill the bugs, fast.
Second, avoid feature creep - attempting to keep-up-with-the-joneses. No new team can catch up to Apple's 5-year, multi-billion development effort.
And third, stocking your store with the same New York Times and Angry Bird app won't make you better. You can't catch up to Apple's 350,000 apps.
What's the Answer?
The answer is to understand customers and look for large customer sets that have been ignored by Apple and Google. Then build your store, stock it with relevant apps, and serve your customers - simple advice from a hands-on partner who is working to make you successful.
We wish each enterprise the best of luck with their appstores.