Keys-by-TEARN mobile platform
Diary of a passionate, tech Dad
from TEARN i.e. teach to learn

Showing posts with label travel. Show all posts
Showing posts with label travel. Show all posts

Apr 20, 2011

New Asia Life Section from Keys-by-TEARN

The new Asia section experiments with localized language search and presentation of life issues in Asia using our crowd-sourced, predictive magazine format.
Share the excitement of Asia with your friends. Add and share your favorite team.
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Mar 31, 2011

Making Hyperlocal Apps Interesting for Users

One of the major challenges of digital media has been the development of a business model for hyper-local distribution. Here is a review of the state of the art.

Legacy Media

Newspapers or magazines buy a mailing lists that blankets a small town or region. This is expensive. Content is even more expensive. If readers throw the paper directly into the waste can, it is also wasteful for both advertisers and publishers.

Digital giants like Google, Yahoo, Microsoft, AOL, and Facebook have tried to saturate the coverage of a local zone. Yelp, Groupon, Twitter, and others don't have the scalable models for success. Even with their massive global reach, no media has been successful with replicating the distribution reach of a purchased list.

However, users do opt into digital. Thus there is less waste.

Tourism and Hyperlocal

Regional media serve two purposes: tourism and hyperlocal.

Since the former exports content to a global community, the digital asset can be far more successful than any printed products - as evidenced by our large community of 1,500,000+ downloads.

In servicing the imported information needs of a local community, digital has not been able to build the concentrated community that a local business wants as its primary buyers. Note that local businesses do represent 80% of the advertising buyers.

The content-development, technical, strategy scaling, distribution, local training, marketing mindshare, business momentum, and other issues present formidable hurdles for success. Is that why even the largest of web properties have failed?

Keys Moving Toward Hyperlocal

Smartmobile is fast becoming more pervasive than mail boxes. In some areas, this statement is already true. Our success is first-hand testimonial to this tsunami.

As one of our many research projects, we're extending our SoMoLo strategy toward local. Keys makes local apps interesting for mobile users. Local partners will co-promote Cotswold in the UK and Santa Barbara in California.

We believe this is a medium term project where first-movers will be rewarded. Slow adopters, like legacy media and web consultants, carry too much luggage to succeed with this fast moving train.

Join us to overcome these challenges.

Oct 2, 2010

Updated the Travel Apps - Mostly Free

Updated our travel apps with more information per page, more relevant images, and more apps.

Also opened new series for three large tourist regions:

  • United Kingdom
  • California
  • Caribbean

  • Enjoy!

    Feb 12, 2010

    Travel Section Released

    Started the new travel section. Released the classic capitals guessing game; states; and European, Asian, and American countries.
    about (10) Amazon (2) Android App (13) animals (4) Apple iPhone (14) arts-series (2) bio-series (4) Blackberry (4) chem-series (5) Chrome OS (1) coffee-table apps (7) developer (4) Explorer (1) Facebook (3) faq (2) financial (1) Firefox (1) free (17) GRE (2) learning (8) LG (2) media (3) MoAppo (5) Motorola (2) news (11) Nokia (2) Palm App (7) research (3) SAT (7) seasonal (6) sports (16) stats (25) tablets (4) Toshiba (2) travel (4) usage (9) versions (13)

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