Report: One-Third Of U.S. Moms Own Connected Devices, 97% Of iPad Moms Shopped From Their Tablet Last Month
Remember when everyone in the tech industry sort of took a step back, looked at Pinterest, and said, whoa, this whole digital moms demographic might have some legs to it? Well, as it turns out, moms aren’t just out there pinning recipes and home decor to their Pinterest boards – they’re heavy-duty digital consumers across all channels, including not only social media, but also in e-commerce and on mobile.
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